Against Prejudice and Discrimination
Button Campaign

Joint APD (Association for the Physically Disabled) and BB (Barrier Breakers) Campaign

Launch: Human Rights Day - 21 March 2008

Campaign Vision:

There are millions of South Africans opposed to discrimination. Yet it is the thousands over-playing isolated incidents involving only a few individuals who get all the media attention and so distort perceptions around racial tension in South Africa, not only in our country, but globally.

It is for this reason that the APD and BB are launching the Against Prejudice & Discrimination Button Campaign which it hopes will provide the unheard majority with a voice and enable them to participate in a peaceful, silent protest against any form of discrimination.

Campaign Modus Operandi:

1. Obtain in principle support from the South African Human Rights Commission.
Simmi Pillay, Human Rights and Disability Coordinator at the South African Human Rights Commission, acknowledges the good work that the APD and BB Button Campaign initiative can potentially produce.

2. Obtain the sponsorship/support of the media eg 702

3. Obtain the sponsorship/support of large organisations.

4. Distribute buttons and boards displaying the message:

Please Note:
The Radio 702 Logo has been used as an example only and in no way (as yet) reflects their endorsement.
Slogan: Every Day Is An APD Day But Every Friday MUST Be An APD Day

The distribution of buttons is envisaged to take place at consenting organisations/corporations. The buttons would be supplied to/bought by employees at only R10 each. Buttons are to be worn every Friday.

The participating organisation/corporation will have the opportunity to purchase an A3 or A2 size “Stop Sign” (see poster design above) to display in the foyer or reception area to show its support for the message of the Button Campaign.
Price of boards: A3 R22 and A2 R45.

All monies raised during this campaign will be in aid of people with disabilities and will be administered by the APD, an organisation which has first hand knowledge of the discrimination people with disabilities have been experiencing over the last seven decades. (Please visit www.apd.org.za for more information.)

5. It is envisaged that the Button Campaign carry the logo of the sponsoring organisation/corporation. The Marketing Budget of these organisations would, hopefully, contribute to the branding and public relations exercise.

6. The Human Resource Management of an organisation could be involved in ascertaining how many employees would participate in this silent protest.

We hope that you will see the merits of this project and would welcome the opportunity to discuss it with you in greater detail.

Please contact:
Desiree Muller on 011-646-8331 or mail desireem@apdjhb.co.za.
Gina Khosa on 011-646-8331 or mail gina@bb.org.za

Yours in service of people with physical disabilities.